PIALES® was born in 2016 as a dream that seeks, through high quality caps, to combine fashion, lifestyle and, above all, the country tradition of our roots.

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Our values and philosophy are based on making known to all of Mexico and the world the happy way of life of Mexicans.

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The charrería is a rich cultural heritage that centuries of history have bequeathed to us, going back to the result of miscegenation that gave rise to the characteristics that define the Mexican: cheerful, brave, with a high sense of belonging, a lover of the family and its customs, with immense love for our land, its folklore, its gastronomy and above all for charrería, the national sport.

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PIALES® represents generations of tradition, in the form of a cap that honors the elements of our culture, and can be used in any place and circumstance. We were born to represent you everywhere, you, who love your traditions with passion and strength.

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GET IN THE ROAD WITH US

and live the experience usingour products, whatever your style, PIALES® goes with you.